Deciphering the Web of Business Intelligence Tools

business intelligence streamlineThe process of commissioning business intelligence tools will form one of the earlier phases in strategic planning when a business is trying to streamline decision making so that it is largely evidence-based. One approach is to look at each available tool that may be used by partners or competitors and then find ways of incorporating it within the existing and future business plans.

The other approach is to set out an over-arching strategy model which will ultimately determine the processes and outcome of the commissioning. This article is intended to provide both an overview and introduction to the fundamentals. … Read more

Social Media as Tool to Obtain Business Market Intelligence Information

social mediaSocial Media, often a tool that is started as entertainment for technologically minded people ends up being commercialized. When social media grew through the late twenty eight century, it was primarily used to establish digital relationships among online communities in a new medium.

However it is increasingly becoming clear that social media is a particularly powerful tool in the struggle to obtain relevant business intelligence as well as to communicate with existing customers and potential customers. This article touches on some of the new opportunities for businesses to interact with users of social media as well as understanding what they are saying about the markets. … Read more