Social Media as Tool to Obtain Business Market Intelligence Information

social mediaSocial Media, often a tool that is started as entertainment for technologically minded people ends up being commercialized. When social media grew through the late twenty eight century, it was primarily used to establish digital relationships among online communities in a new medium.

However it is increasingly becoming clear that social media is a particularly powerful tool in the struggle to obtain relevant business intelligence as well as to communicate with existing customers and potential customers. This article touches on some of the new opportunities for businesses to interact with users of social media as well as understanding what they are saying about the markets. … Read more